Focus Groups
Run AI-powered focus group sessions to gather qualitative insights at scale, with instant synthesis and actionable findings.
Who is it for?
Researchers, strategists, and anyone who needs qualitative consumer insights but doesn't have weeks or tens of thousands of dollars for traditional focus groups. Ideal for agencies responding to RFPs, teams testing creative concepts, or anyone who needs to understand how audiences think and feel about topics relevant to their work.
What it does
Focus Groups let you conduct moderated discussions with your AI personas, asking questions and receiving thoughtful, contextual responses that reflect each persona's unique perspective. The system automatically synthesizes responses across all participants, identifying key themes, consensus points, and notable outliers—turning hours of analysis into instant insights.
When to use it
- 1Testing creative concepts, messaging, or positioning before client presentation
- 2Gathering audience insights for RFP responses under tight deadlines
- 3Exploring consumer attitudes toward brands, categories, or cultural trends
- 4Validating strategic hypotheses with audience feedback
- 5Developing message hierarchies and identifying resonant language
Why it's useful
Traditional focus groups cost $30,000-50,000 and take 4-6 weeks to plan, execute, and analyze. With Maeum, you can run a focus group in minutes and get instant synthesis. This means you can include real audience perspectives in every pitch, test more concepts, and iterate faster—all without the budget and timeline constraints of traditional research.
How to use it
Select your personas
Choose which personas will participate in your focus group. You can include as many as needed—there's no limit like traditional 8-12 participant groups.
Set the context
Provide background on what you're exploring. Are you testing a campaign concept? Exploring brand perceptions? The context helps personas respond more relevantly.
Ask your questions
Type questions naturally, as you would in a real focus group. You can ask follow-up questions, probe deeper on interesting responses, or shift topics as insights emerge.
Review the synthesis
After your session, review the automatic synthesis that identifies key themes, areas of consensus, outlier opinions, and actionable insights ready for your deck.
Pro Tips
- •Start with open-ended questions before moving to specific concept testing
- •Use follow-up questions to probe the 'why' behind initial responses
- •Run separate sessions for different audience segments to compare perspectives
- •Export synthesis directly to your presentation tools for faster deck building