RFP Engine
Generate research-backed RFP responses with audience insights, competitive analysis, and strategic recommendations—in hours, not weeks.
Who is it for?
Business development teams, strategists, and agency leaders who respond to RFPs and need to differentiate their pitches with real audience insights. Perfect for agencies that want to include research in every pitch but don't have the time or budget for traditional research on speculative business.
What it does
The RFP Engine analyzes your RFP documents, identifies key requirements and evaluation criteria, and generates comprehensive response sections backed by audience research. It automatically runs relevant focus groups with your personas, synthesizes findings, and produces pitch-ready insights that demonstrate deep audience understanding.
When to use it
- 1Responding to RFPs where audience insight could differentiate your pitch
- 2Tight turnaround pitches where traditional research isn't feasible
- 3New business opportunities in unfamiliar categories or audiences
- 4Competitive pitches where you need to demonstrate strategic depth
- 5Building pitch templates with evergreen audience insights
Why it's useful
Most agencies can't afford to conduct original research for every pitch, so they rely on generic category knowledge or recycled insights. The RFP Engine lets you include fresh, relevant audience perspectives in every pitch—the kind of insight that used to require weeks of research and significant budget. This levels the playing field and helps you win more business.
How to use it
Upload your RFP
Upload the RFP document or paste key sections. The engine analyzes requirements, evaluation criteria, and identifies areas where audience insight would strengthen your response.
Define or select personas
Choose existing personas that match the RFP's target audience, or let Maeum create new personas based on the brief's audience description.
Generate insights
The engine automatically runs focused research activities with your personas, gathering insights relevant to the RFP's strategic questions and requirements.
Review and export
Review the generated insights, synthesis, and recommended response sections. Export directly to your pitch deck or proposal document.
Pro Tips
- •Upload the full RFP for best results—the engine uses context from all sections
- •Review and customize persona definitions to match the specific opportunity
- •Use the competitive analysis features to understand how audiences view competitors
- •Save successful pitch insights to your library for future reference