Built by agency people, for agency people
We spent years inside the world's largest agency networks. We saw the problems firsthand. We built Goguma to fix them.
Our Story
We spent years inside the world's largest agency networks. We saw brilliant strategists waiting weeks for research that arrived too late. We saw pitches lost because there wasn't time to understand the audience.
We built Goguma to fix that.
Our flagship product, Maeum (마음, Korean for "heart/mind"), delivers the audience understanding that great marketing requires—at the speed agencies actually work.
Our Values
Speed Without Sacrifice
Fast doesn't mean shallow. We deliver research-quality insights at the speed agencies actually work.
Agency-Native Thinking
We built Goguma because we lived the problems. Every feature is designed for how agencies actually operate.
AI as Augmentation
AI doesn't replace strategists—it gives them superpowers. Human insight plus machine scale.
Leadership
Drew Shives
Co-Founder & CEO
Haftan Eckholdt
Co-Founder & CTO
Want to learn more?
See how Goguma can transform your agency's approach to audience research.