Meet Umma
Your AI assistant. Always informed. Always helpful.
Umma (Korean for 'mother') is an omniscient AI assistant that lives within Maeum. She provides real-time updates, answers questions, executes actions, and proactively keeps you informed — like having a knowledgeable guide by your side.
Key Capabilities
Real-Time Status Updates
Track progress on brand analyses, persona generation, RFP processing, simulations, and reports with instant status updates.
Natural Language Queries
Ask questions about your brands, segments, personas, RFPs, simulations, and monitoring data in plain language.
Action Execution
Trigger brand analyses, generate personas, start simulations, create reports, and manage RFP workflows with simple commands.
Persistent Memory
Umma remembers your preferences, facts about your work, behavioral patterns, and corrections across sessions.
Proactive Alerts
Receive daily and weekly digests, deadline reminders, monitoring alerts, and anomaly detection notifications.
Rich Content Display
View charts, tables, cards, heatmaps, and signal visualizations directly in the chat interface.
Use Cases
See how teams are using this feature to drive results.
Instant Navigation
Navigate anywhere in Maeum with simple commands like 'Take me to the Nike brand' or 'Show me the RFP projects.'
Status at a Glance
Ask 'What tasks are running?' or 'How's my brand analysis going?' to get real-time progress updates on all your work.
Data Exploration
Query your data naturally: 'Tell me about my Gen Z segment,' 'Compare my two brands,' or 'What signals were detected?'
Hands-Free Operation
Use voice input to speak your questions and text-to-speech to hear responses for a fully hands-free experience.
Ready to get started?
See how Maeum can transform your audience research process.