Brand Monitor
Track brand perception and sentiment across your persona segments over time, with automated pulse checks and trend analysis.
Who is it for?
Brand strategists, account teams, and anyone responsible for tracking and reporting on brand health. Perfect for agencies managing ongoing client relationships who need regular brand perception updates without the cost of continuous traditional tracking studies.
What it does
Brand Monitor runs automated, periodic check-ins with your personas to track how they perceive and feel about brands over time. It measures key brand health metrics—awareness, consideration, preference, sentiment, and associations—and surfaces trends, shifts, and anomalies that warrant attention. Think of it as always-on brand tracking powered by your persona panels.
When to use it
- 1Establishing baseline brand perception metrics for a new client
- 2Tracking brand health during and after campaign flights
- 3Monitoring competitive brand perception alongside your client's brand
- 4Identifying early warning signs of brand perception shifts
- 5Building longitudinal brand health reports for client reviews
Why it's useful
Traditional brand tracking is expensive and infrequent—often quarterly at best. Brand Monitor gives you continuous visibility into how your target audiences perceive brands, letting you catch shifts early, demonstrate campaign impact, and maintain an always-current view of brand health. The automated nature means insights are available without manual research effort.
How to use it
Set up your brand
Add the brand(s) you want to monitor. Include the primary brand and any key competitors you want to track comparatively.
Configure tracking metrics
Select which brand health dimensions to track—awareness, consideration, preference, sentiment, key associations, and any custom metrics relevant to your brand.
Set monitoring frequency
Choose how often to run pulse checks—daily, weekly, or custom intervals. More frequent monitoring catches shifts faster but generates more data to review.
Review trends and alerts
Access your brand health dashboard to see trends over time. The system automatically flags significant shifts or anomalies that need attention.
Pro Tips
- •Set up alerts for significant metric movements to catch issues early
- •Track competitors alongside your client's brand for context
- •Align monitoring frequency with campaign flights for impact measurement
- •Use brand monitor data as a baseline before major strategic initiatives
Ready to try it out?
Put what you've learned into practice with Maeum.